HubSpot (free CRM)

CRM

Used by IonBin’s founder Sales Data Support MCPAPI/CLIBulk import

Independent review. IonBin has no partnership with HubSpot (free CRM) and was not paid for this page. Our evaluation is our own, based on public documentation and our research. Product names are trademarks of their owners and are used for identification only. How disclosure works.

CRM with free tools for up to two users: create contacts, keep records up to date, log sales activities and see communication history. An official MCP server gives AI agents read and write access to CRM records.

Best for

Solo founders and two-person teams starting on the free tools
Letting an AI agent read and update contacts and deals

Not for

Teams of three or more who want to stay free (the free tools cover up to two users)

Top use cases

Create contacts, keep records up to date and log sales activities source ↗
Import companies, deals and activities from a file source ↗
Give an AI agent read and write access to contacts, deals and other CRM objects source ↗

How to use it with AI

How HubSpot (free CRM) connects to each AI platform: native connector or MCP, API through code the agent writes, browser control, or file upload.

Platform	MCP / connector	API (agent-written code)	Browser	Upload / export
Claude (incl. Claude Code)	Not documented HubSpot (free CRM) has an official MCP server and Claude (incl. Claude Code) supports MCP, but HubSpot (free CRM)'s docs don't name this pairing. Auth setup may differ. HubSpot (free CRM) MCP docs ↗Claude (incl. Claude Code) MCP docs ↗	Confirmed Claude (incl. Claude Code) can run code; HubSpot (free CRM) publishes an API. Claude (incl. Claude Code) docs ↗	Confirmed Claude Code with the Claude in Chrome extension (Chrome, Edge and other Chromium browsers) Claude (incl. Claude Code) browser docs ↗	Confirmed Export from HubSpot (free CRM), then works on the files in your project; chat accepts attachments Claude (incl. Claude Code) docs ↗
OpenAI Codex	Not documented HubSpot (free CRM) has an official MCP server and OpenAI Codex supports MCP, but HubSpot (free CRM)'s docs don't name this pairing. Auth setup may differ. HubSpot (free CRM) MCP docs ↗OpenAI Codex MCP docs ↗	Confirmed OpenAI Codex can run code; HubSpot (free CRM) publishes an API. OpenAI Codex docs ↗	Confirmed Only in the ChatGPT desktop app; not in the Codex CLI or IDE extension OpenAI Codex browser docs ↗	Confirmed Export from HubSpot (free CRM), then works on local repositories OpenAI Codex docs ↗
Google Antigravity	Not documented HubSpot (free CRM) has an official MCP server and Google Antigravity supports MCP, but HubSpot (free CRM)'s docs don't name this pairing. Auth setup may differ. HubSpot (free CRM) MCP docs ↗Google Antigravity MCP docs ↗	Confirmed Google Antigravity can run code; HubSpot (free CRM) publishes an API. Google Antigravity docs ↗	Confirmed Browser subagent via /browser, documented as an Antigravity App feature; the IDE has separate browser docs Google Antigravity browser docs ↗	Confirmed Export from HubSpot (free CRM), then works on local projects and worktrees Google Antigravity docs ↗

Confirmed means both the tool's and the platform's official docs describe that route (links in the cell); IonBin has not tested every pairing. Not documented means it may work, but no official docs describe that route end to end. Checked Oct 17, 2026.

Agent compatibility

MCPAPI/CLIBulk import

Level	Status	Detail / source
Native connector / MCP	Yes	Official docs ↗
API / CLI	Yes	HubSpot API; HubSpot CLI (developer MCP server)
Browser-only	No	Web app; also reachable programmatically
Bulk upload / import	Yes	File import of records such as contacts, companies and deals (https://knowledge.hubspot.com/import-and-export/import-objects)

Recorded Oct 17, 2026. Setup and plan limits vary; check the vendor's docs. How levels are assigned.

Works well with

Business data & reporting Data source

Claude · Agent Stripe · Data source n8n · Automation Google Workspace (Gmail, Drive, Sheets) · Data hub Notion · Output PostHog · Product data

Sales, CRM & outreach System of record

Claude · Agent Apollo.io · Prospect data Clay · Enrichment Make · Automation

Customer support CRM

Claude · Agent Intercom · Help desk Notion · Knowledge source Zapier · Automation

Connects to agent platforms

Via its official MCP server, from MCP-capable platforms such as ChatGPT, Claude, Gemini (Google), Google Antigravity, OpenAI Codex.

Via its API, through automation hubs: Gumloop, Make, n8n, Zapier.

Workflows using this tool

Make a tailored one-pager for each prospect Reviewed
Turn a blog post into an email campaign Reviewed
Triage new leads and draft follow-ups Reviewed
Log meeting notes and next steps in your CRM Reviewed
Write a weekly pipeline forecast Reviewed
Run an outbound sequence with approval Reviewed
Draft proposals and chase signatures Reviewed
Send the agreement when a deal is won Reviewed
Route website leads straight to the right calendar Reviewed
Turn a recorded call into a follow-up Reviewed
Send form submissions to your CRM and score them Reviewed
Summarize last week’s calls into CRM notes Reviewed
Launch a website support agent with Botpress Reviewed
Get a meeting brief before every call Reviewed
Draft an on-brand campaign with Jasper Reviewed
Turn sales calls into an account brief Reviewed
Have Claude run a Gumloop lead-research agent Reviewed

Explained in the wiki

CRM platforms · Service Draft personalized outreach · Need How do I automate client onboarding? · Question How do I connect a business tool to my AI agent? · Question I need a weekly business report without building it by hand · Need Keep CRM data clean · Need Model Context Protocol (MCP) · Concept Onboard new clients automatically · Need Qualify and route inbound leads · Need Should I use an AI SDR for outbound sales? · Question Summarize sales calls into the CRM · Need

Review

HubSpot free CRM for a solo founder Draft

Alternatives

Apollo.io

Prospect data

Prospect database plus email sequences, dialer and CRM enrichment in one tool. Apollo MCP connects it to ChatGPT, Claude, Cursor and other MCP clients, using your Apollo credits for enrichment.

MCPAPI/CLIBulk import

Sales

Clay

Data enrichment

Spreadsheet-style enrichment that pulls from many data providers and AI research steps (Claygent) to build target lists. Its MCP server lets AI assistants and IDEs run Clay's find-and-enrich tools for a signed-in user.

MCPAPI/CLIBulk import

Sales