S

Semrush

SEO suite
Research MCPAPI/CLIBulk import

Independent review. IonBin has no partnership with Semrush and was not paid for this page. Our evaluation is our own, based on public documentation and our research. Product names are trademarks of their owners and are used for identification only. How disclosure works.

SEO and competitive research suite: keyword research, backlinks, site audits and AI-search visibility. Its MCP server, included from the Starter plan, lets agents pull Semrush data using API units.

Best for
  • Keyword and competitor research
  • Agencies and content teams
Not for
  • MCP or API access on the entry SEO plan (Semrush lists MCP access from Starter up)

Top use cases

  • Keyword and backlink research source ↗
  • Scan keyword and backlink data daily with an agent to catch ranking drops source ↗
  • Track competitor traffic and alert on changes source ↗
  • Generate monthly SEO and traffic reports in Google Docs or Notion source ↗

In depth

Semrush MCP

Semrush's MCP server gives AI agents access to Semrush's public APIs. Its developer docs carry setup sections for Claude, Claude Code, ChatGPT, Cursor, Antigravity 2.0 and the Antigravity CLI, among others. source ↗

Prompt library

Semrush publishes an MCP prompt library with 50+ ready-to-use prompts linked to use cases and workflows, plus skills. source ↗

Plans

Semrush lists an SEO plan at $139/month ($117.33 billed annually), Starter at $199 ($165.17) with MCP access, Pro+ at $299 ($248.17) and a custom Advanced plan with API data integration. Checked 2026-10-17. source ↗

How to use it with AI

How Semrush connects to each AI platform: native connector or MCP, API through code the agent writes, browser control, or file upload.

PlatformMCP / connectorAPI (agent-written code)BrowserUpload / export
Claude (incl. Claude Code) Confirmed Claude and Claude Code setup sections Semrush docs ↗Claude (incl. Claude Code) MCP docs ↗ Confirmed Claude (incl. Claude Code) can run code; Semrush publishes an API. Claude (incl. Claude Code) docs ↗ Confirmed Claude Code with the Claude in Chrome extension (Chrome, Edge and other Chromium browsers) Claude (incl. Claude Code) browser docs ↗ Confirmed Export from Semrush, then works on the files in your project; chat accepts attachments Claude (incl. Claude Code) docs ↗
OpenAI Codex Not documented Semrush has an official MCP server and OpenAI Codex supports MCP, but Semrush's docs don't name this pairing. Auth setup may differ. Semrush MCP docs ↗OpenAI Codex MCP docs ↗ Confirmed OpenAI Codex can run code; Semrush publishes an API. OpenAI Codex docs ↗ Confirmed Only in the ChatGPT desktop app; not in the Codex CLI or IDE extension OpenAI Codex browser docs ↗ Confirmed Export from Semrush, then works on local repositories OpenAI Codex docs ↗
Google Antigravity Confirmed Antigravity 2.0 and CLI setup sections Semrush docs ↗Google Antigravity MCP docs ↗ Confirmed Google Antigravity can run code; Semrush publishes an API. Google Antigravity docs ↗ Confirmed Browser subagent via /browser, documented as an Antigravity App feature; the IDE has separate browser docs Google Antigravity browser docs ↗ Confirmed Export from Semrush, then works on local projects and worktrees Google Antigravity docs ↗

Semrush's docs also name: ChatGPT, Gemini.

Confirmed means both the tool's and the platform's official docs describe that route (links in the cell); IonBin has not tested every pairing. Not documented means it may work, but no official docs describe that route end to end. Checked Oct 17, 2026.

Agent compatibility

MCPAPI/CLIBulk import
LevelStatusDetail / source
Native connector / MCPYes Official docs ↗
API / CLIYes Semrush API; Starter, Pro+, Classic Pro and Guru include 50,000 API units, Business and Advanced need a units package
Browser-onlyNo Web app; also reachable programmatically
Bulk upload / importYes Keyword Overview Bulk Analysis, up to 100 keywords at a time (https://www.semrush.com/kb/257-keyword-overview)

Recorded Oct 17, 2026. Setup and plan limits vary; check the vendor's docs. How levels are assigned.

Works well with

Connects to agent platforms

Via its official MCP server, from MCP-capable platforms such as ChatGPT, Claude, Gemini (Google), Google Antigravity, OpenAI Codex.

Via its API, through automation hubs: Gumloop, Make, n8n, Zapier.

Workflows using this tool

Explained in the wiki

Review

No long-form review yet. Verdict is based on research, not hands-on testing.

Alternatives

Google's free tool for seeing how your site is indexed and which queries bring visitors from Google Search. It has an official API and a daily bulk export to BigQuery; Google has not documented an official MCP server.

API/CLIBulk import
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