Draft, pending editorial review · not indexed

Make a video with Claude and PlayPlay, then launch it on MNTN

Marketing content & social · checked 2026-10-16

Claude writes the script and the 15- and 30-second cuts, PlayPlay turns the script into an on-brand video in the browser, and you upload the export to MNTN to launch a connected-TV campaign after review. We found no public PlayPlay API, and MNTN’s published API covers reporting and batch exports only, so creation and upload are browser steps today.

Independent review. IonBin has no partnership with any tool on this page and was not paid for this page. Our evaluation is our own, based on public documentation and our research. Product names are trademarks of their owners and are used for identification only. How disclosure works.

Goal

Go from a campaign brief to a live connected-TV (CTV) ad in one working session, with brand context loaded up front and a human sign-off before launch.

Connects through: MCP · Browser · Upload / export · Built-in integration · API

Steps

#WhoWhat happensHowStatus
1Notion or your brand folder Supplies brand voice, offer, audience and past campaign notes to Claude
Or a Claude Project, or an ICM-style folder in GitHub. See the brand-context layer workflow.
MCP Confirmed · source ↗
2Claude Writes the script, storyboard and on-screen text, plus exact 15-second and 30-second cuts
MNTN’s file requirements list 15-second and 30-second slots and say files that miss the specs are rejected, so ask for timed scripts.
AI platform Confirmed · source ↗
3PlayPlay Turns the script into a draft video with its AI Video Assistant: submit the script as a prompt or upload it as a document, and the assistant generates visuals, media, text and music you then edit
No public PlayPlay API or MCP server found, so this is a hands-on browser step.
Browser Confirmed · source ↗
4PlayPlay Generates the video in HD and downloads it. A 16:9 project exports at 1920×1080 and 25 fps, which fit MNTN’s 16:9, 1920×1080-or-higher and constant 25 fps requirements
Not confirmed in PlayPlay’s docs: the file container (MNTN takes .mp4 or .mov), the bit rate (MNTN asks for 15–30 Mbps) and AAC audio. Check the downloaded file before upload.
Upload / export To verify · source ↗
5You Review the cut against brand and legal rules and approve it for launch Human step Confirmed
6MNTN Upload the creative in the campaign’s Creative step or the Creative Library, then attach it to the campaign
Files over 200 MB are best uploaded through MNTN’s Dropbox option.
Upload / export Confirmed · source ↗
7MNTN Runs its automated creative review against technical specs and content guidelines Built-in integration Confirmed · source ↗
8MNTN to Claude Pull Verified Visits and conversions (reporting or API 3.0) and feed them back to Claude for the next round of scripts API Confirmed · source ↗

Confirmed means the vendor documents it (linked). It doesn't mean IonBin has tested it. AI-platform and human steps need no source.

Human approval

You approve the final cut before upload and launch the campaign yourself in MNTN. Claude never publishes.

Watch out for

PlayPlay: "Generates the video in HD and downloads it. A 16:9 project exports at 1920×1080 and 25 fps, which fit MNTN’s 16:9, 1920×1080-or-higher and constant 25 fps requirements" is not confirmed in vendor docs yet. Test it before relying on it.

Starter prompt

Goal: Go from a campaign brief to a live connected-TV (CTV) ad in one working session, with brand context loaded up front and a human sign-off before launch. Tools involved: Notion or your brand folder, Claude, PlayPlay, MNTN. Your part: supplies brand voice, offer, audience and past campaign notes to claude; writes the script, storyboard and on-screen text, plus exact 15-second and 30-second cuts. Work step by step, show me each draft or proposed change, and wait for my approval before anything is sent, published, signed, filed or changed in a live system.

Assembled from this page’s goal and steps. Paste it into your AI platform and adjust it to your situation.

Tools in this workflow

ToolRoleOfficial site
NotionMCP notion.com ↗
ClaudeAI platform claude.ai ↗
PlayPlayBrowser, Upload / export playplay.com ↗
MNTNUpload / export, Built-in integration, API mountain.com ↗

Which AI platforms can run it

PlatformStatusWhy
Claude (incl. Claude Code) To verify Notion or your brand folder: pairing not named in vendor docs
OpenAI Codex To verify Notion or your brand folder: pairing not named in vendor docs
Google Antigravity To verify Notion or your brand folder: pairing not named in vendor docs
ChatGPT To verify Notion or your brand folder: pairing not named in vendor docs
Gemini To verify Notion or your brand folder: pairing not named in vendor docs; MNTN to Claude: code execution to verify (or run it in Make or n8n)
Perplexity To verify Notion or your brand folder: pairing not named in vendor docs; MNTN to Claude: code execution to verify (or run it in Make or n8n)

Computed from the MCP and API steps only: "Confirmed" needs the tool's docs to name the platform and the platform to support the connection. Browser, upload and human steps work from any platform.

Why it works

Claude handles the part that takes longest: turning a brief into a tight script with timed cut-downs. PlayPlay handles brand templates and rendering. MNTN measures results with Verified Visits, so the next script can respond to real data.

Today’s limits

  • PlayPlay is a browser step. We found no public API or MCP server in PlayPlay’s site or help center.
  • MNTN upload is a browser step. MNTN’s published API 3.0 reference has two parts, a Reporting API and an Async Batch Export API, and neither has a creative-upload endpoint.
  • Want a render step with an MCP server? See script to avatar video with Synthesia or HeyGen.

Brand context

Load voice, offers and audience before the script step. The brand-context layer workflow covers three public options.

File checks before upload

MNTN rejects TV commercials that miss its technical specs. PlayPlay documents 1920×1080 at 25 fps for 16:9 projects, which matches MNTN’s resolution and frame-rate rules. MNTN also asks for a constant frame rate, a 15–30 Mbps bit rate, AAC audio (audio is required) and an .mp4 or .mov file up to 4 GB. PlayPlay doesn’t document those last settings, so check the downloaded file before you upload it. MNTN suggests its Dropbox option for files over 200 MB.

Sources

To verify PlayPlay export container, bit rate and audio codec against MNTN’s .mp4/.mov, 15–30 Mbps and AAC requirements · PlayPlay public API (none found; confirm with PlayPlay) · PlayPlay plan pricing and MNTN minimum spend

Related in the wiki

Related workflows

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