Google Analytics

Product analytics
DataContentAds MCPAPI/CLI

Independent review. IonBin has no partnership with Google Analytics and was not paid for this page. Our evaluation is our own, based on public documentation and our research. Product names are trademarks of their owners and are used for identification only. How disclosure works.

Free web and app analytics from Google. An official, experimental MCP server runs locally and uses the Admin and Data APIs, so an AI client can list properties and run reports and funnels.

Best for
  • Asking an AI client for traffic and conversion reports
  • Small sites that need free analytics
Not for
  • Exact user counts (reports can be sampled or thresholded)
  • Running reports on properties you don't administer

Top use cases

  • Run a Google Analytics report from an AI client source ↗
  • Run a funnel report source ↗
  • List accounts, properties and linked Google Ads accounts source ↗

In depth

MCP server (experimental)

Google's repository runs a local MCP server. Its tools include account summaries, property details, Google Ads links, core reports, funnel reports and custom dimensions. Google labels it experimental. source ↗

Cost

Google describes Analytics as free of charge. Analytics 360 is the enterprise edition. Checked 2026-10-18. source ↗

How to use it with AI

How Google Analytics connects to each AI platform: native connector or MCP, API through code the agent writes, browser control, or file upload.

PlatformMCP / connectorAPI (agent-written code)BrowserUpload / export
Claude (incl. Claude Code) Not documented Google Analytics has an official MCP server and Claude (incl. Claude Code) supports MCP, but Google Analytics's docs don't name this pairing. Auth setup may differ. Google Analytics MCP docs ↗Claude (incl. Claude Code) MCP docs ↗ Not documented Claude (incl. Claude Code): Claude Code edits files and runs commands Google Analytics publishes an API, but this pairing still needs network, authentication and execution-scope checks. Google Analytics API ↗Claude (incl. Claude Code) docs ↗ Inferred Claude Code with the Claude in Chrome extension (Chrome, Edge and other Chromium browsers). Google Analytics is a web app; the pairing itself is not documented. Claude (incl. Claude Code) browser docs ↗ Not documented Verify which side exports and which imports, supported formats and permissions. Google Analytics's recorded upload/import status is to-verify; Claude (incl. Claude Code)'s file status is yes. These flags do not establish a file-transfer route. Claude (incl. Claude Code) file docs ↗
OpenAI Codex Not documented Google Analytics has an official MCP server and OpenAI Codex supports MCP, but Google Analytics's docs don't name this pairing. Auth setup may differ. Google Analytics MCP docs ↗OpenAI Codex MCP docs ↗ Not documented OpenAI Codex: Edits files and runs commands locally; cloud tasks run in isolated workspaces Google Analytics publishes an API, but this pairing still needs network, authentication and execution-scope checks. Google Analytics API ↗OpenAI Codex docs ↗ Inferred Only in the ChatGPT desktop app; not in the Codex CLI or IDE extension. Google Analytics is a web app; the pairing itself is not documented. OpenAI Codex browser docs ↗ Not documented Verify which side exports and which imports, supported formats and permissions. Google Analytics's recorded upload/import status is to-verify; OpenAI Codex's file status is yes. These flags do not establish a file-transfer route. OpenAI Codex file docs ↗
Google Antigravity Not documented Google Analytics has an official MCP server and Google Antigravity supports MCP, but Google Analytics's docs don't name this pairing. Auth setup may differ. Google Analytics MCP docs ↗Google Antigravity MCP docs ↗ Not documented Google Antigravity: Agents edit code and run tasks Google Analytics publishes an API, but this pairing still needs network, authentication and execution-scope checks. Google Analytics API ↗Google Antigravity docs ↗ Inferred The /browser guide documents App and CLI support through Chrome DevTools MCP; the overview comparison conflicts on CLI availability. IDE browser features are separate. Google Analytics is a web app; the pairing itself is not documented. Google Antigravity browser docs ↗ Not documented Verify which side exports and which imports, supported formats and permissions. Google Analytics's recorded upload/import status is to-verify; Google Antigravity's file status is yes. These flags do not establish a file-transfer route. Google Antigravity file docs ↗

Confirmed is reserved for evidence of the specific connection route. The current named integrations include plugins, skills and CLIs, so a named platform alone does not confirm MCP or a native connector. Inferred means each side documents a relevant capability, but no document describes the pairing. Code execution still needs network and credential access; file handling still needs a compatible format and transfer direction. Not documented means the records do not establish the route. IonBin has not tested these pairings. Recorded Oct 18, 2026.

Agent compatibility

MCPAPI/CLI File import?
LevelStatusDetail / source
Native connector / MCPYes Official docs ↗
API / CLIYes Official docs ↗ — Admin API and Data API
Browser / manualNo Browser access is recorded alongside a documented programmatic route.
File upload / importTo verify Data import not reviewed for this page

Recorded Oct 18, 2026. Setup and plan limits vary; check the vendor's docs. How levels are assigned.

Appears in these proposed stacks

Connection capabilities to compare

An official MCP server is documented for this tool. These platforms separately document MCP client support: ChatGPT, Claude, Cursor, Gemini (Google), Google Antigravity, Grok, Grok Bot, Lindy, LM Studio, Mistral Vibe, OpenAI Codex. This inventory does not establish compatible transport, authentication or actions for a pairing. Check the connection matrix and linked sources.

Automation hubs to assess for a custom API connection: Gumloop, Make, n8n, Zapier. Verify credentials, supported requests, limits and error handling; no configured integration is implied.

Workflows using this tool

Review

No long-form review yet. Verdict is based on research, not hands-on testing.

Alternatives

PostHog

Product analytics

Product analytics, session replay, feature flags, experiments and a data warehouse in one place, with an official MCP server so agents can query product data directly.

MCPAPI/CLIFile import
Data