Prospect data and enrichment

What it is

Prospect data tools combine a contact database with enrichment, which looks up extra fields for records you already have. Some, like Clay, chain many data providers and AI steps together.

How it works

1. Define the target: industry, size, region, roles.
2. Search the database or upload a list; enrichment fills in company and contact fields.
3. Push qualified records to your CRM or outreach tool, or let an agent run the steps through an MCP server where documented. Apollo and Clay list one, and both spend workspace credits; IonBin found none for Sales Navigator.

Entry prices (checked 2026-10-17). Clay has a Free plan (100 Data Credits and 500 Actions a month) and paid plans from about $167 a month. Sales Navigator Core starts at US$119.99 a month per license, or US$1,079.88 a year. Apollo’s plan prices weren’t captured; check its pricing page.

Benefits

• Faster list building with fewer manual lookups.
• Better targeting means fewer, more relevant messages.
• Enrichment keeps CRM records current.

Limits and risks

• Contact data goes stale; verify before sending.
• Privacy laws limit how personal data may be collected and used. Vendors’ compliance claims are their own; get legal review for your markets.
• Over-automated outreach damages your domain reputation and brand.
• Plan names, prices and feature limits change often. This category page re-checks every 90 days; each tool page carries its own review date.

This page summarizes published rules for orientation. It isn’t legal advice; check the rules that apply where you and your recipients are.